The most wonderful shave

Not just a great brand: Proraso is a piece of Italian history, one of unequalled fame and reputation. An excellence that has transformed shaving habits and, for four generations, offered a complete shaving method, designed specifically for the needs of professional barbers and those wanting to look perfectly groomed.

meet proraso

THE STAR OF ITALIAN SHAVING FOR 68 YEARS Over the years, Proraso has changed in shape but the content of its products has stayed the same always remaining faithful to the brand’s original values: the use of natural ingredients, excellence in research, and respect for tradition.

The unique experience of Proraso is able to tell the history of the brand, which has become a guarantee of quality in the world of shaving.