FOBB / EDITORIAL / 2026
The Brand Edit
The brands, products, categories, and retail opportunities we believe are worth discovering now.
NEW TO FOBB
A fresh point of view
Meet 828 Aroma: skin-close solid fragrance made for modern routines.
GIFTABLE
Objects of affection
Elevated, approachable finds with presence on shelf and purpose in hand.
WHAT WE’RE WATCHING
The ritual economy
Products that make small, meaningful rituals feel beautifully considered.
FOBB FAVORITES
Mineral stories
Ingredient provenance and enduring rituals from the edge of the Dead Sea.
TRENDING NOW
Beauty that multitasks
Smart, space-saving formulas built for the way customers really live.
CATEGORY SPOTLIGHT
Clean essentials
High-performing daily care with values customers can understand.
THE COMPLETE PORTFOLIO