BEAUTY · WELLNESS · LIFESTYLE
We discover brands.
We build relationships.
We grow business.
A North American sales agency connecting exceptional beauty, wellness, and lifestyle brands with retailers that matter.
The Brand Edit
FOBB · 2026
A curated look the brands, products, and categories we believe are worth discovering.
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We identify distinctive beauty, wellness and lifestyle brands with a clear point of view, compelling products and the potential to stand out at retail. Our portfolio is thoughtfully curated with both the retailer and today’s consumer in mind.
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Great business starts with strong relationships. We connect brands with the right retail partners, bringing decades of industry experience, market knowledge and trusted relationships to every opportunity.
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We turn the right connections into long-term growth. From opening new doors to expanding existing partnerships, we work alongside our brands and retailers to build opportunities that make sense, perform at retail and grow over time.
WHAT WE DO
FOBB acts as the bridge between brands and retailers, bringing together the right products, opportunities, and relationships that turn discovery into long-term growth.
A CONSIDERED PORTFOLIO
Our portfolio brings together more than 50 emerging and established brands across beauty, wellness, personal care, gifting, and lifestyle - thoughtfully selected for quality, performance, strong brand identity, and retail potential.
By the numbers
50+
30+
60%
NEARLY
40%+
WOMEN-OWNED
MADE IN USA
70%+
40%+
CRUELTY-FREE
VEGAN OR PLANT-BASED
YEARS OF INDUSTRY EXPERIENCE
CURATED BRANDS
OUR POINT OF VIEW
Great retail is about more than products. It’s about discovering the right brands, understanding the customer, and creating assortments that feel relevant, differentiated, and worth coming back for.
FOR RETAILERS
Discover
what’s next.
Explore our curated portfolio and find brands that bring something distinctive to your assortment.
FOR BRANDS